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07 March, 2025

[branding] Jovi Realty

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Crafting a Trusted Identity for Jovi Realty: A Branding & UX Case Study
In real estate, trust is the currency, and differentiation is key. When Jovi Realty approached me to develop their brand identity, the goal was clear: Create a visual language that conveys professionalism, warmth, and market authority—while ensuring seamless user experience across all touchpoints.

This project wasn’t just about aesthetics; it was about strategic storytelling. From the minimalist logo’s scalable versatility to the earthy yet sophisticated color palette, every element was designed to:

Build instant credibility in a competitive market.

Evoke stability and growth

07 March, 2025

[branding] Metro Edge Realty

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Crafting a Modern Urban Identity for Metro Edge Realty – A Branding & UX Case Study
Real estate isn’t just about properties—it’s about possibilities. When Metro Edge Realty needed a brand identity that reflected their sharp, urban expertise and commitment to cutting-edge service, they partnered with me to create a visual and interactive experience that would set them apart in a fast-moving market.

This project fused strategic branding with intuitive UX design, resulting in a sleek, dynamic identity that communicates innovation, precision, and metropolitan sophistication.

The Vision: Where Urban Edge Meets Seamless Experience
A bold, geometric logo that conveys stability and forward motion.

07 March, 2025

[branding] Islelalulu-pets

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09 March, 2024

[exhibition] Salt & Light

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Description:
“Light and Salt” is a photography and graphic design exhibition that explores the resilience, strength, and multifaceted nature of women through the interplay of light, texture, and symbolism. The title draws inspiration from the metaphorical qualities of light and salt—light as a beacon of hope, clarity, and empowerment, and salt as a symbol of preservation, endurance, and essential vitality.

The photographic works capture raw, intimate moments, highlighting the strength and vulnerability of women in various stages of life. Through the use of natural light, shadows, and contrast, the images evoke a sense of depth and emotion, revealing the inner fortitude that defines the female experience.

Complementing the photographs, the graphic design elements incorporate abstract patterns, textures, and typography to create a visual narrative that mirrors the themes of resilience and transformation. The fusion of photography and design serves as a powerful medium to celebrate the enduring spirit of women, portraying them as both luminous and unyielding—like light that guides and salt that sustains.

“Light and Salt” invites viewers to reflect on the strength and grace of women, offering a poignant tribute to their ability to shine brightly and endure steadfastly in the face of life’s challenges.

07 March, 2020

[Logo] SandyW

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